nderstanding Your Constituents’ Digital Experience
January 12, 2026 @ 3 – 3:30 PM
Presented by GovLoop.
You know your agency’s digital experience could use some tweaking and improving, but where should you start? To make meaningful improvements, you need to have a true understanding of your customers’ needs and pain points.
Join us to learn more about practical tools — like user testing, surveys, and interviews — that can help you better understand your constituents.
You’ll learn how to:
- Apply practical research methods — like user testing, surveys, and interviews — to uncover real constituent needs and pain points.
- Use simple, proven frameworks to analyze digital services and identify areas for improvement.
- Translate insights into actionable changes that make government digital experiences clearer, faster, and more accessible.